Our latest blog is from Katie Coombes, which explains how to find clarity in your small business.
Business is not a marathon. This is more like driving a car at night. The headlights only allow you to see 100 meters in front, but it is enough to continue. You don’t need to look at the whole road, only the next stretch.
The problem is, too many business owners are trying to run to the finish line or panic because they cannot see what is beyond the darkness.
That’s how you crash.
Or burning.
Or traffic jam, stranded in the middle of nowhere.
I think running a business is about what is in the headlights. That’s where the decision occurs. Action. Clarity. This is about knowing when to continue to driving, when to pull over, and when to take a completely different path.
- Stop trying to see the next 100 years
There is an obsession with a “big picture.” Vision board. Five -year plan. Outgoing strategy. Look, happy to know where you are going and it’s good to have this, but too focused on the horizon means you miss the hole right in front of you.
Small business does not fail because someone doesn’t think the next 100 years. They failed because no one thought about the next 100 yard. They are too busy fantasizing about what is far from the distance of milling to notice that they will turn from the road.
- Your headlights just show you
Driving at night is a good analogy for business. You can only see so far ahead, but it’s okay. The 100 yard is everything you need:
- Stop emergency when there is a deer (or market shift) on the road.
- Turn left or right when the path changes.
- Pulled over and resting when you were tired.
- Find a gas station when it’s time to refuel.
It’s about dealing with what is right in front of you – not trying to predict what 10 miles at the end of the road.
- Small and clear actions to advance you
This is what you focus on 100 yard:
- Make decisions: Stop trembling and just choose. Even the wrong turn is better than silent. You can always correct courses.
- Prioritize clarity: Focus on things that really move the needle. Not a shiny thing, not fur. Real job.
- Take a small step: You don’t need to overhaul your entire business in a day. Fix one thing. Then the others. Then the others. That is progress.
Clarity does not come from staring at the horizon. It comes from understanding what is in front of you.
- It’s okay to pull over
This is important. Sometimes the best thing you can do is stop. If you are tired, overwhelmed, or run blankly, you are not good for anyone. Pulled over. Rest. Re -judge.
Too many business owners feel that they have to go on. Like stopping is failure. No. That’s smart. Timely pauses can save your business, your sanity, and your energy. And when you are ready, you return to the way – with a clearer eye and a full tank.
- Know when to change direction
Sometimes, the road ahead is not the right way. Maybe the market shifts. Maybe your product doesn’t work. Maybe you just realized that you are heading to a dead end. It doesn’t matter.
What is not good is it, just slide forward just because you are afraid to admit that you make mistakes. Stop. Reroute. Find the next 100 yard and start again.
About Katie Coombes:
After 12 years of career in client services at various West Advertising Agents. Katie started the business of an experience event with his wife.
Starting from the beginning without a plan, without money and did not know what they were doing, they enhance the business and finally sell it in 2017.
Over the past 8 years Katie has worked as a coach and helps people start, and develop their business.
The next 100 yard post: How to find clarity in your small business first appears in creative resources.
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