During the award winner hotel SKKY Hotel In WhiteHorse, Canada, partnering with hospitality consultation Four sides To rethink the pile of technology, the goal is clear: simplify operations and cut unnecessary costs – without sacrificing the experience or income of guests.

After applying the siteminder, the results spoke alone: ​​large cost savings, encouragement in direct order, and greater control over the journey of guests.

We talked to James McCullogh from four sides to discuss the optimization achieved by SKKY Hotel with the Siteminder platform.

Complex system and cost increases cause headaches

With many platforms that support their CRS, guest communication, and distribution, SKKY spends more money than the cost-including reservations for ordering in all web channels, OTA, and GDS.

“Previously, with a hotel inheritance CRS system, fees were charged per reservation: $ 5 for the web, $ 7.50 for OTA, and $ 10 for GDS. This cost increased quickly,” explained James.

In addition, the hotel pays $ 400/month for a third -party guest message platform, adding to the large operational technology bill.

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Siteminder platform introduces the efficiency of all-in-one

The siteminder offers alternative simplified and cost -effective. By consolidating the main system – such as ordering machines, channel managers, and guest involvement – this hotel can eliminate unnecessary tools and costs.

“With the SiteMinder guest experience feature, the fee is [for guest messaging] Eliminated, “said James.

The property also applies demand plus siteminder, which provides easy hotel visibility and management on main metasearch platforms such as Google, TripAdvisor, and Trivago – helping encourage more direct orders.

“We are very happy to try Demand Plus, which allows hotels to show their direct booking machines on Google, TripAdvisor, and Trivago – with Google to be the best players so far.”

Direct and measurable impact

Only six months after implementation, the improvement is clear:

• Nearly 40% of overall cost savings in all reservation and message platforms
• 60% decrease in the cost of the booking.com commission thanks to an increase in direct orders
• 30% conversion rate of Google Hotel ads via Demand Plus
• Increased operational simplicity and guest communication – all in one platform

“Overall, the transition to the siteminder means a cost savings of almost 40% for hotels while fixed income is consistent,” James said.

This success is evidence of the impact of the installation of hospitality experts who consult with the right hotel trading technology. SKKY Hotel now operates with greater efficiency, stronger guest relationships, and more profitability.

Thank you for choosing a siteminder and we hope to continue driving success for this business!