Only one minute walk from the Ximen MRT station, Sotetsu Grand Fresa Taipei Ximen offers a modern stay enriched with Japanese hospitality, right in the heart of Taipei.

Since opening the door in February 2024, spacious and well-appointed rooms and closeness to one of the most enthusiastic areas in this city quickly made him win over followers specifically for fans, with couples who were very beaten with hotels.

All 200 hotel guest rooms, which range from basic doubles up to three times luxury, comfortable. In addition to facilities such as Japanese-style sleepwear, and multilingual TV systems, each room has beds and premiums, air cleaning, and high-speed Wi-Fi.

In addition, visitors can take advantage of comfortable supermarkets at the hotel, which provides an unlimited arrival by avoiding delays.

The public area in the hotel also needs to be recorded. Multi-day friends become easy through ice machines and supermarkets, while minimalist lounge areas offer settings that do not interfere with business or loose. Apart from free coffee at the lobby level, customers enjoy the presence of the closest 7-Eleven shop that is comfortable.

With a combination of comfort, effectiveness, and accessibility of this environment, Sottsu Grand Fresa Taipei Ximen is a place to live specifically for modern travelers.

Hidden manual communication costs

Creating a living that is connected to local culture and remembered for a long time to come is more important than giving guests with comfort at the Sotetsu Grand Fresa Taipei Ximen. In an effort to immerse visitors in Taipei culture, the hotel is often hosting events on the spot and combining it with interesting internet promotions.

Their ordinary customers, most couples, enjoy a comfortable, personalized, and special experience.

But when reservations grow, the team is faced with a developing problem: the front desk personnel manually handle guests for a long time. Because of this absence of efficiency, the team began to find alternatives.

“We need a way to streamline communication between the front desk and guests because it requires a lot of time,” said Jimmy Tang, Revenue Management Manager.

By adding guest involvement through the siteminder, the team can automate guest messages, reduce the level of manual efforts but still maintain a friendly and interesting tone.

Increase income and efficiency

To improve operations and better decisions, the hotel embraces several Siteminder products: Channel Managers, Insights, Hotel Application Stores, and Guest Involvement. Tang, who has worked with various properties, is used to the siteminder.

“All hotels that work with me use a siteminder. Easy to use, intuitive, and work for beginners and experienced users,” he said.

One of the clearest wins is to automate pre-arrival confirmation, saving more than 30 hours of front desk every month by reducing manual guest communication.

“Even that alone has made a big difference,” Tang added. With the release time, staff can focus more on personalization services, which lead to happier and more satisfied guests.

The Upsell Guestjoy feature has also been a supporter of income, especially for luxury hotels or resort types. Conservative pliers estimate that it can generate a total income of 1-2% higher with manual upsell offers alone.

“From the return of advertising expenditure perspective, reaching 10: 1 is not difficult,” he said.

The staff has also seen a solid performance of other guest engagement devices (previously known as Guestjoy), using it for a feedback survey. After integrating it with Google Maps, they see a large surge in the review activity: Receiving 28 new reviews in two weeks, an increase of 200% of the usual levels. For feedback with low rank (three stars or below), guests are encouraged to share their feedback internally so that the team can learn and improve without negatively affecting their public image.

Tang also suggested that guest involvement tools can be useful for hospitality businesses who want to foster their TripAdvisor reviews, which increase their opportunity to participate in the best traveler options awards from the best hotels and improve their property image in general.

In the front of the analytic, the insights siteminder has become an indispensable tool for income management.

“I keep the dashboard open all the time,” Tang said. “This helps me monitor the trend of real-time ordering and identify unusual activities, such as pricing problems in all channels. This is an important tool for sharpening data instincts.”

Although the Siteminder cellular site is easy to use, Tang observes that some basic features are easier to use through a browser. However, being able to access it while traveling is added value.

Overall, the siteminder has stressed the ability of Sotetsu Grand Fresa Taipei Ximen to operate more efficiently, reduce excess books, and optimize direct bookings and top-line income.

“I can do more in a shorter time. This system makes my work easier, and our guests are happier because of it,” Tang continued.

In the future, this hotel really wants to see the collaboration of siteminder ideas applied in Taiwan, which they believe will provide greater value for operations in the domestic market.

The Siteminder proudly supports Sotetsu Grand Fresa Taipei Ximen on their way to the advantages and satisfaction of greater guests!