East Group hotels were born from a desire to maintain the timeless elegance of Eastern design while providing modern comfort that feels effortlessly personal. Taking inspiration from Taiwan’s serene landscapes and the idyllic serenity of Japanese-style hot springs, the group’s facilities provide a haven that invites every guest to stop, take a deep breath and regain balance.

Invited to experience the philosophy that says hospitality should be meaningful and thoughtful, guests can relax in comfortable lodgings, enjoy delicious regional cuisine, or simply take time to relax in a lush setting that provides tranquility amidst the hustle and bustle of the metropolitan city.

One of the group’s standout properties, East Taipei Hotelperfectly realizing this vision. Located in the lively Songshan District and just steps from MRT Nanjing Sanmin Station, this hotel offers the best for travelers. From the rooftop garden with city views to the OLO Café, where guests can enjoy fresh coffee and desserts, every corner is designed to delight the senses.

Simplify operations to refocus on what matters most

As East Group Hotels grew, the team encountered problems that started to slow things down and reduce the quality of service. Tracking room availability, updating prices, and managing promotions across online travel agencies (OTAs) and their websites is done manually. This time-consuming method cannot handle the increasing number of orders and customer requests over time.

Each change must be made one at a time, increasing the chance of errors including incorrect information, overlapping orders, and out-of-sync pricing.

This repetitive work places significant pressure on operations teams and takes up time they would otherwise spend interacting with guests and training staff.

Wang Wei-Chen, General Manager, reflects the existing difficulties.

“We realized that the larger the scale we went, the more manual processes were holding us back. We needed a system that automates routines so we can focus on what’s important – serving our guests.”

The team’s dedication to maintaining exceptional guest service drove them to look for smarter, scalable solutions that could simplify their work while giving them room to maximize success.

More power, less work

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Achieve growth through the SiteMinder hotel platform

To face increasing operational challenges, Hotel East Group sought a technology solution that could align with their expansion goals.

After a detailed review of several providers, the team selected SiteMinder’s guest acquisition and revenue management platform, which includes features such as a channel manager, booking engine, and dynamic revenue tools. Their decision was driven by a clear goal to simplify daily operations while increasing control and visibility across properties within the group.

With SiteMinder, room availability and prices are now updated automatically across every connected OTA and hotel website, ensuring real-time accuracy and consistency.

A unified dashboard gives teams a complete picture of booking trends, occupancy rates, and competitor pricing insights. Setup and integration with the existing PMS went smoothly, so the phased rollout could be completed within a few weeks.

Important improvements in efficiency and performance propel East Group Hotels to greater heights

Since its implementation, Hotel East Group has experienced tremendous improvements in both efficiency and performance. Manual updates that used to take hours each week have been drastically reduced, price differences are now rare, and direct bookings have increased significantly. By minimizing repetitive tasks, teams can now focus more on the guest experience and brand growth.

“We no longer have to worry about manual synchronization or nightly reconciliation,” said Wang. “The team now spends more time engaging with guests, enhancing the experience and strengthening our brand identity.”

By leveraging the SiteMinder platform, Hotel East Group not only optimizes its operations but also strengthens its promise of genuine, high-quality hospitality, creating more space for genuine connections with guests.

For East Group Hotels, technology has never meant replacing the human touch, but enhancing it. By eliminating the burden of repetitive manual work, SiteMinder allows the team to focus on what defines the brand: quiet elegance, genuine hospitality, and attentive service.

Through this partnership, Hotel East Group continues to uphold its mission: combining timeless design with heartfelt service, and delivering experiences that last long after guests return home.

SiteMinder is thrilled to support East Group Hotels in turning efficiency into exceptional hospitality!