London, England -The order going forward in British hotels has increased by 6% years-year-year for a summer bank holiday on August 25 and accompanying a long weekend, according to new data from AndThatLessThe world’s leading hotel distribution and income platform.

The average daily room rate (ADR) has also increased 2.5% of the United Kingdom, to £ 239.20 this year compared to £ 233.37 over the same period last year. Likewise, ordering time rose 8.19% to 130.1 days compared to 120.3 days in 2024, as measured on a date equivalent to the two years.

Glasgow Hotel showed the strongest order in the UK and ADR growth, with an order volume rose 22.7%, and ADR increased by 10.3% to £ 201.78, from £ 182.88 years ago. Among the British major cities, London led in terms of order growth, with an increase of 14.5%, and ADR rose 6.38% to £ 251.85, from £ 236.74 in 2024.

Edinburgh also enjoyed a significant increase in order by 10.7%, and remained the most expensive big city in the UK during that period, with a simple growth of 1.74% in ADR to £ 412.16.

Some British goals present a nuanced picture. Brighton increased ADR 6.77% to £ 270.10, compared to £ 252.94 years ago, although there was a decrease in 13.5% in ordering. Conversely, Liverpool and Manchester saw strong booking activities, each increased by 15.6% and 7.3%, but the two cities have seen ADR decreased, by 3.96% to £ 167.34 in Liverpool, and by 12.36% to £ 197.41 in Manchester.

Siteminder data shows that while almost 65% of the order in the future for the long long long -length weekend of Bank Summer has come from abroad – as is the same for the same period in 2024 – domestic travelers continue to contribute a little more than 35% of the current order. And, with enthusiasm for British hotels, 69% of all orders going forward for the period by British consumers are in British property, compared to only 31% who chose to go abroad, which is also the same proportion as last year.

James Bishop, Vice President of the Ecosystem and Strategic Partnership Siteminder, said: “Our data reflects the long -lasting power of travel demand, both in the UK and globally, despite economic uncertainty. Glasgow’s growth that impressively highlights its ongoing appearance as a domestic and international favorite.

Add Bishop: “Although there is a positive British data, hospitality business people throughout the country continue to face challenges, which they are looking for to balance with various levels of success. Strong order growth in Edinburgh and ADR which is stable shows that ADR can attract the volume that can be worn at this time.

Concluding the bishop: “Increasing the order waiting time, and the stability of international and domestic demand as a proportion of total ordering, showing several predictability back to hotels after years of change. With this newly discovered stability, hospitality businesses can now focus on reinforcing demand through intelligent distribution strategies while using dynamic prices to capture the maximum value of each market opportunity.”

All numbers are based on data from the siteminder platform for the period 20-26 August 2025, measured on July 28, 2025.

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Maria Crilianra
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Paul Wong
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About the siteminder
Limited Siteminder (ASX: SDR) is the name behind the siteminder, the world’s leading hotel distribution and income platform, and Little Hotelier, an All-in-One hotel management software that makes the life of small accommodation providers easier. This global company has a central office in Sydney with offices in Bangalore, Bangkok, Barcelona, ​​Berlin, Dallas, Galway, London, Manila and Mexico City. Through its technology and the largest partner ecosystem in the global hotel industry, the siteminder produces more than 125 million orders worth more than US $ 50 billion in revenue for hotel customers every year.