What is a travel package?

Travel packages combine several travel elements into a simple offer. Instead of guests order accommodation, activities, and extra separately, the travel package wrapped it into an attractive price.

For hotels, this usually means combining your room with added value experience, such as airport transfers, eating, spa maintenance, tours or tickets to local tourist attractions. Done correctly, travel packages can change your property from just a place to sleep, to be the actual center of the guest journey.

For example, a city hotel might offer a “weekend cultural package” which includes two nights, breakfast, and museum tickets. A coastal resort can sell “romantic retreats” with suite, sunset, and late checkouts. This is far more than a discount. They created the experience that guests wanted to buy.

In this blog, we will explore why travel packages function, share examples that inspire and show you how to make offers that cannot be denied by guests.

Why travel packages work

By combining accommodation with additions such as tours, food or health activities, you make a complete offer. Guests do not need to worry about managing details because the travel package includes all travel plans, giving incentives to them to order this offer instead of standard room accommodation.

The package also helps fill the room for a slower period. During DIPS’s request, an attractive offer can be what is needed by the push travelers. For example, adding spa care or local experience to mid -week residence can encourage orders outside of peak time.

Direct order is another big win. Guests who order directly through the website you often spend more than those who use online travel agents. In fact, in 2024, the average ordering value through the hotel website was $ 519, compared to $ 320 through an online travel agent (OTA). Travel packages give guests reasons for choosing your site, helping you build stronger customer relationships and avoid commission costs.

Finally, the package allows you to target certain types of travelers. Family offer with food and children’s tickets -children discounted to local tourist attractions talk directly to parents. Business packages with an attractive meeting and breakfast room for company guests. The more adjusted your package, the more likely they are to convert.

Examples of travel packages in various countries

Looking for ideas? Travel packages are formed by the experiences that guests have wanted, and what is better to understand what they want besides the most significant choice they have made: the country they visited. Here is an example of a popular goal to help you think about how your hotel can make offers that make orders simple and attractive.

Japanese travel package

The Golden route is one of the most popular travel paths in Japan, but regulates every stop can be extraordinary for visitors. A package that includes 3 days in Tokyo for food, shopping and museums, 2 days in the temple and garden of Kyoto, a day in Nara visits temples and deer parks, and time at Osaka for the market and nightlife makes all trips easier. Partnering with the tour operator helps the hotel offer this as a travel plan that is ready to be ordered for guests who want highlights without complexity.

Iceland travel package

In Iceland, many travelers come for natural wonders. The 5 -day winter package can offer the hotel inpatient period along with the guided Northern Lights tour, spa visits, and a day trip to waterfalls and glaciers. This type of offer is very helpful during a calmer season when visitors want everything to be arranged before.

Italian travel package

In Italy, food and wine are often the center of attention. The Tuscan package might pair four nights in a rural hotel with a vineyard visit, cooking and transfer lessons to the nearest villages. Guests who are looking for experiences that are slower and deeper respect for everything are organized so that they can focus on enjoying their journey.

Greek travel package

Island Hopping is popular in Greece, but often requires a lot of planning. Cyclades packages can take care of the details. Guests live opposite Santorini, Paros, and Mykonos with ferry tickets, hotel reservations, and guided tours are all arranged earlier. This saves difficulties in managing separate reservations and allows them to focus on enjoying each island.

Hawaii travel package

Hawaii offers the opportunity to combine adventure and relaxation. A vacation may show five nights at the resort, car rental, surfing, the sunset and discount spa care. These packages help guests use their time by wrapping local experiences into an easy choice.

How to set a hotel travel package

After you understand the value of the travel package, the next step is to make an offer that suits your property and guests. No need to be complicated. With the right approach, you can turn your room and service into a package that drives more order and income.

1. Identification of Hotel Features and Services

Start with what you already have. Look at your rooms, facilities and services. Do you offer breakfast, spa maintenance or airport transfer? This can all be part of the package. Think about which facilities are suitable and what adds value to your guests.

2. partnering with local attractions

You don’t have to do everything alone. Working with the nearest business or tour operator to offer experience outside your hotel. Museum tickets, guided tour, local restaurants or outdoor activities can help make your package more attractive. This partnership often benefits both parties, giving you a new way to reach guests and give more local businesses.

3. Travel Plan that has been planned previously

Guests like comfort. Planned travel plans previously eliminated their needs to find out everything yourself. Whether it’s eating weekend and sightseeing or a week of cultural activities, think about how to arrange your package to meet the main needs, such as food, transportation, and activities.

4. Set the price

Your package must offer a good value, but they don’t need a discount. Focus on comfort and experience. Use your order management and income management to provide package prices based on demand. This helps you stay competitive while protecting your margin.

5. Promote your travel package

Making a package is only part of the job. Make sure it can be seen where the guests searched. Promote a package on your website, through email marketing and on your social media channels. Consider registering it on OTA if you want to reach a wider audience.

Tools for managing travel flights and hotel packages

After your travel package is ready, the next step is to manage it in various channels and properties. This is where the right technology makes all differences. Without it, updating prices, availability, and inclusion for each offer can quickly become complicated and time consuming.

With a siteminder, this process becomes much simpler.

That ordering machine Allows you to display a direct travel package on your hotel website, so that guests can order easily without the need to call or send an email. You can display different offers for various types of guests, seasons, or events, and make it available 24/7.

If you want to sell packages on various platforms, we Channel manager Are you covered. This tool connects your package to an online travel agent and other order channels, maintaining the latest prices and availability everywhere in real time. There is no more manual update or worrying about dual bookings.

If you run more than one property, everything can be managed in one place. The centralized platform of the siteminder gives you full control over your package in all locations. You can launch the offer to the selected property, adjust it based on local demand and ensure consistency in their way presented.

By using the right tools, you will spend less time handling the admin and more time to make an attractive offer order. From your own website to a global booking site, the Siteminder helps ensure your package reaches customers who are ready to buy.