With more than 15 years of history, Oxohotel has built an impressive portfolio of 28 properties in Colombia. The company is a multi-brake-brake hotel group that works with the names of the main industries such as Hilton, Marriott and Curio, as well as independent boutique hotels in several tourist destinations.

We talk to Alejandro León Carvajal, Director of Online Revenue and Distribution Management Company In Oxohotel, which shares how the siteminder has helped the group improve their distribution and operational efficiency.

Fragmented operations require digital solutions

Before using the siteminder, Oxohotel faced several challenges. The Boutique Group Hotel is operated as an independent brand, each in various fields with different investors. This fragmented arrangement is combined with the use of different connectivity tools, making decision making difficult and limit their ability to scale efficiently. The team needs a comprehensive technology solution that allows them to unite their operations and get a clear insight to optimize their distribution.

After evaluating several options, the siteminder appears as the best tool. It offers reliable support and connectivity that allows them to significantly improve their online management.

“Siteminder is part of our business. We find strategic partners in the siteminder that positively impacts our income and profitability,” Alejandro explained.

Intuitive interface and soft learning curves also allow the team to maximize the full potential of the platform. The integration that can be relied upon by the siteminder has given significant results for Oxohotel, with an independent boutique hotel they see 10-15% growth in B2C room revenue.

Working with a siteminder has allowed Oxohotel to manage their distribution channels more efficiently and accurately, resulting in increased profitability and sustainable growth.

Easier, more strategic, management and improvement income results

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Increase efficiency and cutting costs

Oxohotel’s experience with the SiteMinder customer service team is very positive, especially regarding team efficiency.

“It’s always very fast and easy. Any problem is quickly resolved,” said Alejandro.

The cost is also reduced thanks to the control centralized control hub. The team found an easy -to -use platform, which has caused higher employee satisfaction. Likewise, by utilizing advanced technology features and siteminder connectivity, they can accelerate growth through smooth integration with developing pricing strategies.

For Oxohotel, the success of technology begins with quality team training. As Alejandro explained, his team focused on optimizing the process and offering personalized customer experience, showing an important role played by technology in improving customer travel. The team uses guest data and feedback to make continuous improvements, while training in artificial intelligence to optimize income management, the main field for growth. Team work and mastery technology are very important to offer the best services to guests.

Alejandro’s suggestion for hospitality business people is to reflect on what really works for them, given that technology is not a cost but an investment that provides speed, support, and efficiency, and of course involves software, hardware, and staff processes.

Siteminder adoption has become the key to improving channel management, increasing profitability, and offering more personal experience guests. We are happy to be part of their evolution towards success.