Sydney, Australia – New research by Sitemi̇nderThe world’s leading acquisition and revenue platform, revealed that 65% of hospitality business people believe that a faster and more integrated system can fully open at least 6% more annual income – represent billions of opportunities in the global accommodation sector of $ 1.2 trillion.

August survey, which received responses from 700 hospitality business people in various roles and property sizes in the main destination market including the US, France, Spain, Mexico, Indonesia and Australia, examining the practice of hotel income management, technology adoption and obstacles faced by the industry today.

When asked about the impact to be able to act instantly on market changes-such as changes in competitors, new flight routes or the largest demand for demand (39%) expect an increase of 6-10%, 22%estimated an increase of 11-15%, while 4%predicted an increase of up to 25%.

This survey also reveals the main operational and technological trends that underline the industrial readiness for innovation:

• The speed-to-market is increasingly critical: Almost all hospitality business people (93%) say that speed has grown important over the past year. Fifty -eight percent now consider him ‘critical business’, with 45% reporting they lose income opportunities at least every week because they cannot act quickly.
• General Manual Process: Report 36% update prices every month or less, and 79% spend more than 11 hours every week for automated tasks.
• AI adoption increases: 49% actively looking for AI solutions, with 43% open to explore the recommendations driven by AI.

Research release coincides with the siteminder Synchronization The event at Sydney, where the company announced a deeper relationship with the world’s leading property management system (PMSS). Cloudbeds, Mews, Oracle and RMS are launched as their first partners for the Ultrasync siteminder, the ability of the next generation of connectivity to be designed to allow real-time renewal, two directions for pricing, restrictions, and reservations between the siteminder and PMS property platforms. Through ultrasync, property will get greater control over their income strategy and the ability to respond faster to market opportunities.

“Our research strengthens the vision that we have put forward in the industry for many years: The future of hotel income optimization lies in unlimited connectivity that eliminates the manual process and changes insight into immediate action,” said Leah Rankin, head of the product officer in the siteminder. “With the integration of unifying ultrasync – built around the vision together with our partners – Hotels will have the ability to operate dynamically like the market they serve. Prices will flow automatically to PMS, while reservation data will return to inform smarter strategies, changing better guidance working hours into smarter.

The company also launched the IQ Siteminder, AI Engine which was built to turn a broad data ecosystem into an insight that can be followed up. Processing 130 million orders in 260 million nights of the room each year, the siteminder has access to the most comprehensive and well -locked dataset in the world. The IQ Siteminder will function as the backbone of intelligence, giving power to a more intelligent decision at every touch point throughout the platform.

“Extraordinary readiness for AI solutions in this study tells us that the industry has reached a critical point,” Rankin added. “The combination of appetite for changes and the ability of this technology creates unprecedented opportunities: the future where insights flow directly to action, allowing hotels to find, convert, and optimize their ideal guests at the right price.”

Both the Ultrasync Siteminder and the IQ Siteminder have been allocated as the next era center of the Siteminder Smart Platform, instilling smooth connectivity and increasing deeper intelligence in hotel income management.

Media questions
Zoe
+61 2 9056 7415
[email protected]

Investor information
Paul Wong
+61 411 889 876
[email protected]

About the siteminder
Limited Siteminder (ASX: SDR) is the name behind the siteminder, the acquisition platform and the leading hotel guest income in the world, and the Little Hotelier, an All-in-One hotel management software that makes the life of small accommodation providers easier. This global company is headquartered in Sydney with offices in Bangkok, Barcelona, ​​Berlin, Dallas, Galway, London, Manila, Mexico City, and Pune. Through its technology and the largest partner ecosystem in the global hotel industry, the siteminder produces more than 130 million reservations worth more than US $ 55 billion income for hotel customers every year.