Only 16% of small hotels focus on the acquisition of guests: Siteminder




Sydney, Australia – When it comes to divide time between guest acquisitions and daily property management, a study by Sitemi̇nderThe acquisition platform and revenue of the world’s leading hotel guests, revealed that only 16% of the global small accommodation business spent more time to attract guests and develop their orders, compared to almost half (49%) which dedicated more time for daily operational demands.

Siteminder study, which revealed the challenges in the small accommodation sector, found that 53% of small hospitality businesses prefer to focus on the acquisition of guests even though consumed by property management tasks. Two-in-Five (40%) quoting ‘lack of knowledge’ as the biggest barrier to adopting technology that can help bring more guests to their property, while almost one third (29%) maintains static space prices, both never change their tariffs or adjust them only once every year.

This finding came when the siteminder revealed the next generation of small hotel, now a comprehensive platform that offers distribution tools and sophisticated income that have been provided for larger property, for small accommodation businesses.

“Our conversation with accommodation providers has clarified that while managing daily operations such as guest check-in and household coordination remains important, it should not sacrifice their orders,” said Leah Rankin, head of the Siteminder product product. Running a successful accommodation business today means giving these business people who allow them to work smarter, not a more difficult tool-which helps them continue to provide excellent guest experiences while simplifying the way to attract new orders. We designed a new small hotel entrepreneur to do better things with them, and give them better time, and give them better time, where accommodation providers are comfortable, and require them. For their order on a centralized platform. “

As part of the main upgrade of Hotolier Little, accommodation providers will get access to the latest Driving Driving Solution Siteminder: Dynamic Revenue Plus and Channels Plus.

Dynamic Revenue Plus remains the only mobile-first solution that allows hotels to access market intelligence directly-including local events that drove requests and movements of competitors and take immediate action on inventory, prices, and distribution strategies that can be ordered. This means that small accommodation providers can optimize their orders in real time, whether they are traveling with their cellphones or working from their desktop. Plus channel, meanwhile, makes it easy for property to expand its reach by connecting smoothly to several order channels in one setting.

Rankin Adds: “At a time when the accommodation landscape is becoming increased complex and competitive, small hoteliers have a valuable opportunity to be more dynamic with their pricing and marketing strategies. Hotelier, Accommodation Providers-From Family-Run B&BS to Independent Hotels-Can Now Adjust Their Rates As Demand-Driving Opportunities Arise, Maximise Their Occupancy With More Booking Channels and Simplifying Their Operations Within System.

Supported by a trusted siteminder technology, small hotelier also comes with security, 24/7 support and access to the global network of expert partners who helps small hospitality business people build their expertise and develop their business. This platform is available for new customers globally, with existing users to get access to the end of this year. A broader expansion is planned starting in February 2026. To learn more, visit Littlehotelier.com.

Media questions
Zoe
+61 2 9056 7415
[email protected]

Investor information
Paul Wong
+61 411 889 876
[email protected]

About the siteminder
Limited Siteminder (ASX: SDR) is the name behind the siteminder, the acquisition acquisition platform and the revenue of the world’s leading hotel guests, and the small hotelier, the All-in-One property management system that was built to simplify the operation and foster orders for small accommodation providers. This global company is headquartered in Sydney with offices in Bangkok, Barcelona, ​​Berlin, Dallas, Galway, London, Manila, Mexico City, and Pune. Through its technology and the largest partner ecosystem in the global hotel industry, the siteminder produces more than 130 million reservations worth more than US $ 55 billion income for hotel customers every year.


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Originally posted 2025-10-01 08:55:47.

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