Perched 400 meters above the city of Baños on the east side of the active Tungurahua volcano, Luna Volcán Adventure Spa Offers extraordinary escape guests where health meets adventure. This 30 -room boutique property includes 35 hectares of Andean’s private forest, providing an amazing beautiful view that has become synonymous with the experience of transformative travel in Ecuador.

Located only three hours from Quito at the gate to Amazon, Luna Volcán functions as an independent destination and perfect complement for Galápagos. The property has a volcanic water pool, four typical restaurants, spas that offer 46 treatments, and direct access to waterfalls and hiking paths. Guests can also visit famous swings in the end of the world, only nine minutes, immortalized in national geographic photography and award winners.

Since implementing the distribution platform and management of the Siteminder revenue, Luna Volcán has experienced extraordinary success, with room income an increase of 363.7% in the first year implementing the Siteminder software. This dramatic transformation shows how the right technological partnership can open the full potential of property.

From the fragmented system to integrated success

Before the siteminder, Luna Volcán faces common challenges for rapidly developing property: The disconnected system that creates operational inefficiency and income risk.

“Before implementing the siteminder, our system operates independently – there is no integration between PMS, ordering machines, and OTA. This lack of connectivity makes our online distribution fragmented and inefficient,” explained Gabriel Freire, Digital Marketing Manager.

“Overbooking is a real risk, and our sales team spends valuable time for manual updates and correction.“

This fragmentation appears naturally when the hotel evolves, with each department implementing solutions independently. Realizing the need for transformation, the team held a special technology meeting to find an integrated solution that could focus all their distribution strategies while preserving existing infrastructure investments.

Seamless integration maintains existing investment

Luna Volcán selection criteria are very tight: they need solutions that will integrate with existing property management systems, which are very embedded in their accounting, inventory, HR, and point-of-sold operations.

“After extensive research and testing, the siteminder is the only platform that offers reliable two-way integration with our PMS and direct connectivity with all the OTA that we need,” said the team. This compatibility means they can modernize their distribution without disturbing existing operational workflows.

Beyond technical requirements, the experience of the platform user is proven to be decisive.

“A clean and intuitive interface stands out for me personally. I have tested several other solutions in the past, but no one provided flexibility, transparency, and ease of use offered by the siteminder. “

Extraordinary growth in all main metrics

The subscription results of the siteminder platform exceed expectations. Initially distributing only through direct channels and booking.com, Luna Volcán has developed progressively to enter Expedia, Airbnb, HotelBeds, Hyperguest, and Full Plus channel ecosystem.

Comparing year-to-year performance reveals significant growth:

• Room income increased by 363.7% (US $ 68,532)
• Total income grew by 354.2% (US $ 69,436)
• Confirmed reservation soaring 364.3% (130 orders)
• Night rooms are sold increased 404.3% (237 nights)
• On average staying old increased by 12.3% (1.7 nights)
• Average waiting time for ordering extended 24.2%

The property also strategically reduced the average daily level (ADR) by 8% (USD289) to optimize residences during low traditional periods – decisions that provide positive overall income performance.

“This performance confirms that the Siteminder distribution tool, especially the smooth OTA connectivity and access to Plus Demand – has changed our income strategy and allowed us to scale efficiently in various channels,” the team confirmed.

Plus channel provides operational efficiency

The Plus channel implementation has significantly stated the Luna Volcán multi-channel distribution significantly.

“The biggest advantage is that we can configure everything directly in the siteminder including descriptions, photos, tariffs, information policies are automatically pushed to every new channel added through plus channels. The centered workflow is a very large time saving,” explained the team.

While their property records have received limited orders through channels plus channels to date, they respect efficiency to be ready for distribution on various platforms with minimal administrative overhead.

“I still see a big value in being ready and seen in a more distribution channel with a minimum effort and I remain optimistic about its long-term potential,” they added.

Sustainable evolution meets the latest technology

What distinguishes Luna Volcán in the Ecuador competitive hospitality hospitality landscape is their commitment to a constant improvement – philosophy that extends from their physical property to their technology infrastructure.

“What distinguishes Luna Volcán is an amazing sight – really – really one of the best in Ecuador – paired with a product that continues to grow,” the team explained. “Unlike many static properties, Luna Volcán is always updated. This means that guests – especially loyal repeated visitors – find something new every time they return.”

This dedication to innovation makes the siteminder an ideal partner. Sustainable renewal platforms and capabilities that develop in harmony with Luna Volcán’s philosophy of constant improvement, ensuring property remains in front of market trends and guest expectations.

Foundation for future growth

Luna Volcán’s experience shows how the right technology platform can catalyze significant growth while simplifying operations. By uniting their distribution strategies through the siteminder, they have achieved an extraordinary increase in income while positioning themselves for sustainable success in the developing Ecuador tourism market.

Income and significant growth of property occupancy shows the impact of integrated distribution technology. When Luna Volcán continues to develop physical offers and digital abilities, the siteminder platform provides the flexibility and scalability needed to support their vision for the future.

For property that wants to balance operational efficiency with income optimization, Luna Volcán’s trip offers an interesting example of success through strategic technology adoption.