BTH Hotels is a boutique brand with a disruptive and contemporary concept located in San Borja, Lima, Peru. With a modern, bohemian and youthful approach, BTH stands out for its focus on design, art and sensory experiences, offering guests a space where creativity meets comfort.

Guests choose BTH because they find it an authentic and unique experience, where every detail is designed for those who value difference and authenticity.

With plans to expand to new locations, hotels need to find ways to unlock business growth and manage operations efficiently.

From manual chaos to intelligent automation

Before implementing the SiteMinder platform, BTH Hotels faced a common but important challenge in the hospitality industry: manually updating inventory and rates across every connected booking channel. This process not only consumes valuable staff time but also significantly increases the margin for error and makes it difficult to maintain rate balance across channels.

Lack of centralization prevents teams from optimizing revenue management strategies and limits their ability to make data-driven decisions. With expansion plans in place, BTH was in dire need of a solution to simplify day-to-day management and enable scalable operations.

“We needed to centralize room distribution and simplify daily channel management. Previously, we updated inventory and rates manually on each platform, which was time consuming and increased the margin for error,” said Ricardo Munives, Reservations & Revenue Manager.

Smart centralization with SiteMinder

The implementation of SiteMinder’s guest acquisition and revenue management platform marks a turning point for BTH Hotels. It enables connection and management of all distribution channels in one place, automating inventory updates, rates and restrictions. Seamless PMS integration also creates a fully synchronized workflow, with two-way data sharing.

One of the aspects that the BTH team most appreciated was how easy SiteMinder was to implement. The learning curve is short thanks to the platform’s intuitive interface and ongoing support from the SiteMinders team, which is always available with fast response times.time.

“Implementation was very simple. The platform was intuitive and user-friendly, and the support team guided us every step of the way, quickly resolving any questions,” said Ricardo.

In addition to operational automation, BTH also adopted SiteMinder Insights, a key tool for their revenue strategy. This feature offers valuable real-time metrics such as production per room, room nights, and ADR, allowing hotels to develop and adjust pricing strategies appropriately.

Make your hotel more desirable

Increase your hotel bookings, revenue and efficiency, all in one place with SiteMinder’s guest acquisition and revenue management platform.

Learn more

60% more occupancy rate, 56% more revenue

The results that BTH Hotel achieved with the help of SiteMinder are truly extraordinary. The hotel saw a more than 60% increase in room stays and a 56% increase in revenue, figures that demonstrate the direct impact of having market visibility, control and real-time data to help decision making.

In addition to the numbers, teams now spend less time performing repetitive manual tasks, allowing them to focus on what really matters: delivering exceptional guest experiences and developing growth strategies.

“Without a doubt, the Insights tool is our favorite feature. It allows us to visualize performance in real-time and make more informed decisions regarding rates and strategy,” said Ricardo.

“This is a practical, straightforward guide to managing revenue more accurately.”

The ability to work with dynamic rates, apply restrictions based on demand, and make data-driven decisions has made the SiteMinder platform a key component in BTH Hotels’ guest acquisition and revenue management strategy.

With a solid technological foundation and optimized processes, BTH Hotels is now well positioned to expand into new locations, maintain its unique value proposition and focus on offering authentic and distinctive experiences in Lima’s competitive hotel market.